“Every aspect of these drinks — how they look, what they’re named, the use of Goop-y ingredients and the prospect of getting a better version of your current self — is designed for consumers of “clean” beauty, gluten-free and vegan diets and boutique fitness.”

“If the past few years have taught us anything, it’s that wellness needs to take center stage in our lives.”

“Drinks like Droplet are packed up in cute pastel cans with names like Pretty Bright, and promise to reduce stress while heightening energy — not a bad way to ring in the new year!”